The New York Times slogan is, "All the News That's Fit to..."

The story behind the answer

Correct answer: Print. The New York Times’ motto is “All the News That’s Fit to Print,” coined in 1897 by publisher Adolph S. Ochs. It signaled a commitment to sober, trustworthy reporting at a time when “yellow journalism” favored sensationalism. The phrase still appears on the paper’s front page, underscoring its editorial standards.

Think “Print for Paper”: newspapers print, not just look, read, or digest. The motto contrasts “fit” (ethically suitable) with “unfit” sensational stories, making it a mission statement in five words. Remember: in the battle against hype, the Times promised only what was fit to print—helping define American journalism’s professional ideals.