Which slogan did the fast food company, McDonald's, use before their "I'm Lovin' It" slogan?

The story behind the answer

“We Love to See You Smile” is correct because McDonald’s used it in the early 2000s, immediately before launching “I’m Lovin’ It” in 2003—their first unified global campaign. “I’m Lovin’ It” debuted with a high-profile jingle sung by Justin Timberlake and produced by The Neptunes. The other options fit competitors or aren’t official McDonald’s slogans: “Have It Your Way” is Burger King, and “Why Pay More!?” echoes Taco Bell’s value messaging.

Memory tip: Think progression—first a smile, then love. McDonald’s moved from wanting to “see you smile” to you “lovin’ it.” Or alphabetically: Smile (S) comes before Love (L), just like the slogans did.