The British organisation CAMRA stands for The Campaign for Real Ale.

The story behind the answer

True. CAMRA is the Campaign for Real Ale, a UK consumer group founded in 1971 to protect traditional, cask-conditioned beer and pub culture. “Real ale” refers to beer that undergoes secondary fermentation in the cask or bottle, served without added CO2—preserving natural carbonation and complex flavors that many felt were being lost to mass-produced, keg beers.

CAMRA popularized real ale through the Good Beer Guide, beer festivals like the Great British Beer Festival, and lobbying for pub and consumer rights. Fun fact: its original name was the Campaign for the Revitalisation of Ale, later simplified to “Real Ale” to sharpen the message. Memory tip: CAMRA = Camera for “real” pictures; CAMRA champions beer in its most “real,” unprocessed form.